PULSE New York
Contemporary Art Fair 2013
PULSE, held annually in Miami and New York, is the leading US art fair dedicated solely to contemporary art. AHOY had established a corporate identity and recently redesigned the image campaign of the art fair for Miami 2012. The visual language of the new campaign is based on 3 icons representing the pulse and the modern spirit of the featured art. My assignment included the creation of the advertising, the signage and the fair guide, based on the design direction of AHOY.
The icons reflect the contemporary visual language of the art fair and represent boldness and movement.