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Apex Film

Tasked with refreshing the logo and overall brand identity to reflect their growth and evolution, I refined the film company's existing logo concept, enhancing its balance and visual appeal while preserving its essence. Drawing inspiration from the tapes found on film sets, I integrated this iconic visual element into the branding as a nod to their filmmaking roots. The color scheme, comprising black and a vibrant greenish-yellow hue, adds a contemporary flair and further reinforces the tape motif.

Commissioned by

Client

Apex Film

Project

Branding

Year

2023

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