For the Club of Vienna, a renowned association based in Vienna, I drew inspiration from nature and urban landscapes, particularly exploring patterns reminiscent of the Fibonacci Spiral. This natural phenomenon served as the foundation for the branding, with two spirals overlaying each other in the logo design, accented by rays emanating from the center. The resulting visual element is versatile and can be utilized across various branding materials. As a collective of respected scholars and experts, the Club of Vienna focuses on sustainability in economic, social, and ecological realms, promoting practices that support economic activities without compromising the foundation of life, fostering harmonious human coexistence, and preserving peace.