MDLSFLHMRKT // VIE Branding
What started as an overcrowded flea market became an idea, then a club, and then again the overcrowded flea market – but now five times larger. MDLSFLHMRKT (short for "Mädlsflohmarkt") has been gathering and supporting artists since 2010. Although boys are welcome, MDLSFLHMRKT sees itself primarily as a catalyst and enhancer of female energy. My designs transfer this energy, as classic female motifs are given a new connotation by strong colours. The illustrations pay tribute to the "MDLS": strong, independent women who not only want, but do.
MDLSFLHMRKT // VIE